Wednesday, March 16, 2011
Gain Customers for Your Beauty Salon
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Whether you have a beauty salon or you are just opening up your dream beauty salon, you can market your brand to gain customers. You may put ads in your local newspaper about your salon. You may run specials in the local newspaper as well. If you want to boost your business, you need to add a website online if you do not have one. If you do have a website, you can make it look even more professional and easier to navigate for your potential customers.
With your fabulous website you will look professional with your branding. You can run specials on your website for your clients to see. One week you may run a special on hair coloring where another week you may offer $5.00 off of all haircuts for that particular day.
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Send video e-mails to your clients. You can do this by having your clients fill out a form at your salon with their e-mail address. Let your clients know you will be sending e-mail videos from time to time that will give them helpful hints for their hair. You can do videos on how to keep hair healthy, if you should brush your hair when it is wet, how to curl your hair with a curling iron, flat iron or curlers, information on coloring hair, etc. You can also send e-mail videos on all of your products. Feature one product or system at a time so as not to overwhelm the clients. Keep videos short and to the point so clients keep watching.
For more information on how to gain customers for your beauty salon, please visit: http://www.marketyourbrand.org/.